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Your Prime Membership Could Soon Come With Exclusive Whole Foods Discounts

Your Prime Membership Could Soon Come With Exclusive Whole Foods Discounts


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Signs indicating new discounts for Prime members were put up—and quickly taken down—at one Austin location.

When new signs indicating discounts for Prime members popped up at a Whole Foods supermarket in Austin last week, savvy social media users couldn't help but share the exciting news.

A slew of wide, blue banners promising Amazon Prime members "special deals just for you" appeared alongside flyers which informed shoppers that Amazon Prime members would save an extra 10 percent off sale items already discounted at Whole Foods.

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But it appears that Amazon might have let the cat out of the bag too soon—the signs, which went up on on Wednesday afternoon, were taken down by Thursday morning, CNBC reports. Whole Foods representatives confirmed that the promotions are not official, and the marketing material is being tested before any new program takes effect.

But fans of the brand have been vocal in their hopes that, at some point, Amazon will roll out the substantial discount to Prime shoppers in their Whole Foods stores. Clearly, any additional discounts for diehard Whole Foods shoppers are welcome—and the additional discount might even persuade a few to sign up for Prime as well.

We're unsure of when (and if) the additional 10 percent discount of sale items will kick in for Prime members, but if one thing is for sure, it's that Amazon is exploring how they can implement a loyalty program in their recently acquired fleet of Whole Foods stores across the nation. The grocer reportedly shared a plan for its new loyalty program with many of its suppliers in late March, and more details are expected to be released soon.


Is Amazon Prime Worth The Cost?

Whether you’ve ordered from Amazon before or not, you’ve probably heard of Amazon Prime. Amazon’s paid subscription pays a crucial role in keeping customers from shifting to other competitors. For many buyers the ability to get your items in two days for free or even the next day for just a few bucks is what keeps them loyal to Amazon.

If that was everything Amazon Prime offered, it wouldn’t be worth the money that Amazon’s asking for the subscription. However, Amazon Prime isn’t all about fast delivery. It comes with a number of different benefits, including entertainment perks, product deals, and exclusive discounts.

Let’s break down what exactly you get with Amazon Prime and whether it’s worth the cost.


When it was time to check out, I was shocked to find the price of the order had increased by more than $20. Roughly $4 of that was taxes, and the rest was a tip calculated by Amazon.

I had assumed — perhaps naively — that there were no extra costs associated with the service, given all the marketing around it as being free. I had previously used delivery through Kroger Clicklist that didn't solicit tips for couriers.

On Amazon Prime Now, the tip for the couriers is optional, and shoppers can choose to change the amount paid up to 48 hours after the delivery. This is similar to how the tipping system works with Instacart.

I accepted the charge for the tip and finished the order.


Amazon Shopping Benefits

Prime Day: You have to be a Prime member to get access to the estimated million deals offered every summer on Amazon Prime Day. This year, it's taking place on June 21 and 22, and as always, we'll be covering the best Prime Day deals worth shopping. Of course, shoppers don't need to wait until Prime Day to see discounts. Amazon regularly changes prices on its products, and we gather the best deals every day.

Amazon Fresh: Amazon Fresh is now free to use with a Prime membership (it previously cost an extra $15 a month). It lets you skip the long grocery lines by shopping online and picking a delivery window that's convenient for you.

As long as your order total is more than $50, you'll get free delivery. Thanks to the Whole Foods acquisition, organic foods and Whole Foods' 365 brand products are all readily available.

Prime Now: Tens of thousands of everyday household items, grocery essentials, and Amazon products can be delivered to you in two hours or less, in select US cities. Delivery windows generally span from 8 a.m. to 10 p.m., though some extend to midnight depending on the city. Check your zip code to see if Prime Now is available near you

Prime Pantry: Prime Pantry, now free and included with your Prime membership, lets you shop thousands of household essentials, many of which are not available elsewhere on Amazon. Pantry-exclusive coupons save you even more money on these items. Customers receive free shipping on all orders of $35 or more or pay a flat $6 shipping fee for each order they place.

As a non-Prime member, you can still order through Prime Pantry, but a $6 shipping fee on each order will apply.

Prime-Exclusive Discounts: Only Prime members get deals on certain products and Amazon services, such as free delivery on restaurant orders, savings on dog and pet food, and rotating deals on the latest movies and TV shows through Prime Video.

Lightning Deals Early Access: Lightning Deals are called so for a reason — they're only available for a few hours and can be snatched up quickly before the expiration time. Prime members get an extra 30 minutes to shop deals before they're officially open. Just look for the "Prime Early Access" label as you shop the page. Learn more about how to get a Lightning Deal on Prime Day here.

Prime Wardrobe: Prime Wardrobe lets you try on and purchase new styles with little hassle. Choose up to eight items across the women's, men's, children's, and baby clothes, shoes, and accessories categories. Then, you'll have seven days to try them at home and decide what you want to keep. Check out online, then return your unwanted items for free using the resealable box and prepaid shipping label.

If you want a more personalized experience, you can try Personal Shopper by Prime Wardrobe, which costs $5/month.

Free standard shipping on Shopbop, East Dane, and Woot!: The shipping benefits extend past Amazon.com. Shopbop is an online destination for luxury and designer clothes, shoes, bags, and accessories, East Dane is its menswear counterpart, and Woot! is an Amazon-owned startup that hosts daily flash deals on discounted products. Log in with your Amazon account on these sites to get your shipping perk.

Amazon Prime Rewards Visa Signature Card: the Amazon Prime Rewards Visa Signature Card gets you:

  • 5% back at Amazon.com and Whole Foods Market
  • 2% back at restaurants, gas stations, and drugstores
  • 1% back on all other purchases

You'll get a $70 Amazon.com gift card instantly upon approval, and you can redeem your points on Amazon as well as for cash back, gift cards, and travel.


Amazon Prime Members Now Get Sweet Discounts at Whole Foods

While it may be beyond cliche to complain about Whole Foods being expensive at this point, it’s still a valid issue for many. Luckily, there are plenty of smart ways to save money at Whole Foods, and now you can add another one: be an Amazon Prime member. Starting today in Florida, Whole Foods is offering lots of discounts to Amazon Prime members, and they’ll be rolling out nationwide soon.

According to Amazon’s press release, “Prime members can now get an additional 10 percent off sale items, typically hundreds of products throughout the store, plus weekly deep discounts on select best-selling items.”

Specific offers will change each week, but think $10 off per pound of wild-caught halibut steaks, a full pound of organic strawberries for just $2.99, a buy-one-get-one-free deal on cases of the Whole Foods 365 store brand sparkling water, 2 bags of KIND granola for $6, and 50% off cold brew coffee at the stores’ Allegro coffee bars.

While these discounts for Amazon Prime members are currently only available at Whole Foods stores in Florida, the deals “ will expand to all Whole Foods Market and Whole Foods Market 365 stores nationwide starting this summer .”

In the meanwhile, if you’re an Amazon Prime member in certain other locations (like Denver, Sacramento, San Diego, Los Angeles, Austin, and Dallas), you can currently get free 2-hour delivery from Whole Foods when you shop through Prime Now. And if you’re in San Francisco, you can even get booze included in your Whole Foods Prime Now delivery! Back when this perk was first launched, Whole Foods founder and CEO John Mackey said of the partnership with Amazon, “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Clearly, things just keep getting better. Of course, you still have to pay a yearly Prime membership fee (currently $119), but if you shop a lot at Whole Foods, or plan to thanks to this development, the grocery savings could definitely help offset that cost.

While the price—and other issues like geographical location and reliable, easy access to technology—will remain prohibitive to some consumers who might like to eat more organic, responsibly farmed, healthy food at lower prices, this is definitely a welcome development for many.

In the words of Amazon Prime’s Vice President, Cem Sibay: “This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices. Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more.”


Our methodology

To determine which Amazon card will put the most money back in your pocket, Select compared the four Amazon cards on a range of features, including cash-back rewards, annual fee, welcome bonus, introductory and standard APR, balance transfer fee and foreign transaction fees, as well as factors such as required credit and customer reviews when available.

Select teamed up with location intelligence firm Esri. The company's data development team provided the most up-to-date and comprehensive consumer spending data based on the 2019 Consumer Expenditure Surveys from the Bureau of Labor Statistics. You can read more about their methodology here.

Esri's data team created a sample annual budget of approximately $22,126 in retail spending. The budget includes six main categories: groceries ($5,174), gas ($2,218), dining out ($3,675), travel ($2,244), utilities ($4,862) and general purchases ($3,953). General purchases include items such as housekeeping supplies, clothing, personal care products, prescription drugs and vitamins, and other vehicle expenses.

Select used this budget to estimate how much the average consumer would save over the course of a year, two years and five years, assuming they would attempt to maximize their rewards potential by earning all welcome bonuses offered and using the card for all applicable purchases. All rewards total estimations are net the annual fee.

It's important to note the value of a point or mile varies from card to card and based on how you redeem them. When we calculated the estimated returns, we assumed that cardholders are redeeming cash back for a typical maximum value of 1 cent per point or mile. (Extreme optimizers might be able to achieve more value.)

Our final picks are weighted heavily toward the highest five-year returns, since it's generally wise to hold onto a credit card for years. This method also avoids giving an unfair advantage to cards with large welcome bonuses.

While the five-year estimates we've included are derived from a budget similar to the average American's spending, you may earn a higher or lower return depending on your shopping habits.


11 Hidden Amazon Perks You May Not Know About

Products featured are independently selected by our editorial team and we may earn a commission from purchases made from our links the retailer may also receive certain auditable data for accounting purposes.

If you’re familiar with Amazon Prime, the e-commerce giant’s $129/year subscription service, you already know about its free shipping perk — namely its same-day, one-day, and two-day shipping on millions of items across the site. But there are many more Amazon Prime benefits and perks you can take advantage of right now aside from the free shipping.

For starters, Amazon Prime members get instant access to Prime Day, Amazon’s biggest shopping day of the year. Prime members get first dibs on thousands of the best Prime Day deals on electronics, home goods, fashion, entertainment and more, with extra discounts not available to anyone else.

Amazon Prime is also great for music and movie lovers too. If you’ve watched everything you’re interested in on Netflix and Hulu, there are a bunch of TV shows and movies free to stream on Prime Video. Prime Music meantime, lets you stream more than two million tracks on-demand, and Amazon offers a discount on its more fully featured Music Unlimited and Music HD services to subscribers. You can read new and classic books, magazines, and comics a-la-carte with Prime Reading too, on any computer, smartphone, tablet, or Kindle.


What do you need to take part in Amazon Prime Day?

Amazon Prime Day deals are, generally, exclusive to Amazon Prime members. Those who have never been Amazon Prime members can get a 30-day free trial right now, an offer that will last through Amazon Prime Day 2021.

An Amazon Prime membership costs $12.99 per month (plus taxes), or $119 per year. It includes much more than access to Prime Day deals: You get free, two-day shipping on most Amazon products (and free same-day delivery in some areas), access to TV shows and movies on Amazon Prime Video, plus special deals at Whole Food Market and more.

You can see a full list of Amazon Prime benefits by clicking here. You can sign up for a free 30-day trial of Amazon Prime by clicking the button below.

By the way: If you're not an Amazon Prime member, it's still possible to take advantage of some Prime Day deals. Big-box retailers such as Walmart, Target, Best Buy and Kohl's have seized on Prime Day to offer their own Amazon Prime Day deals in-store and on their websites, no memberships required. Expect announcements about those sales closer to June 21.


11 Tricks to Shopping at Amazon's Whole Foods

Courtesy Whole Foods Market

With Amazon.com now firmly in control of Whole Foods, ways to save money at that grocer are growing for Amazon Prime customers but perhaps diminishing for everyone else. Amazon purchased Whole Foods in the summer of 2017 and, on its first day of ownership, slashed prices on an array of items from bananas to organic avocados. In the summer of 2018, Amazon began rolling out additional discounts at Whole Foods exclusively for its Amazon Prime members. Meanwhile, prices on other goods such as frozen foods, dairy products, coffee and tea have gone up.

"[Whole Foods] is fairly characterized by consumers as being overpriced, except for its private-label 365 products," says Burt P. Flickinger III, managing director of Strategic Resource Group, a consumer industry consulting firm. A family of four would typically spend at least $5,500 a year shopping at Whole Foods, estimates Flickinger. But by employing cost-cutting strategies, he says, that annual amount can drop by $1,000 or more.

The chain, which specializes in natural and organic foods, is giving Amazon Prime members, in particular, reasons to drop by. Whole Foods also is now stocking Amazon gadgets, including the voice-activated Amazon Echo and smaller Echo Dot, at deep discounts. Read on to learn more about shopping at the Amazon-owned Whole Foods.

Opt for the 365 House Brand

Courtesy Whole Foods Market

No edible item that Whole Foods carries can contain hydrogenated fats or artificial colors, flavors, preservatives or sweeteners. The 365 Everyday Value house brand is no exception. "The quality, at minimum, is as good as national brands and in many cases superior, but you still realize savings of 12% to 20% or more," says Flickinger.

Nor are you limited to boring kitchen staples. Whole Foods' 365 products run the gamut from naan chips and spinach spaghetti to meatless burgers and barbecue sauces (grilled pineapple and moonshine, anyone?).

Shop the Frequent Sales

At any given Whole Foods, you may be able to find weeklong national sales on top of weekend and one-day flash sales that vary by region and even by store. Some items will retain a promotional price for two weeks or even a month, says Flickinger. Recent sales that caught our eye included ground bison for $8 a pound ($3 off) and organic seedless grapes for $2.49 a pound (save $1.50). Speaking of the produce aisle, Whole Foods tends to carry premier brands, such as Driscoll's berries, so when those go on sale, "the prices stand out," says Flickinger.

To keep abreast of new promotions, grab the sales flyer for your local store. If you're an Amazon Prime member, you can also sign up for the weekly e-mail newsletter for special offers and recipes.

Remember Your Coupons

While Whole Foods discontinued its digital coupons as of May 2018, the Amazon-owned grocer still accepts manufacturers' coupons on brand-name items. Combine manufacturers' coupons with the new lower prices on select items and the new 10% discount for Amazon Prime members, and your total shopping bill can be a bit easier to swallow at checkout.

Buy Only What You Need

Courtesy Whole Foods Market

You can cut down on waste – of both food and money – by purchasing the exact amount you need at Whole Foods. Say you only require a quarter of a cabbage for a recipe or half a loaf of fresh bread to get you through the week. Ask a store manager (rather than a regular employee nowadays, suggests Flickinger) to hand-cut the portion you want. There might be some limitations, depending on the product, but many items can be purchased this way.

Not quite sure what you want? Whole Foods has a "try before you buy" policy, meaning you can ask for a free sample of, say, those mango habanero pickle chips that intrigue and unsettle you at the same time. Cheese lovers can chat with certified professionals behind the cheese counters, try free samples and order up just enough to fill a cheese plate.


Amazon Prime Members Now Get Sweet Discounts at Whole Foods

While it may be beyond cliche to complain about Whole Foods being expensive at this point, it’s still a valid issue for many. Luckily, there are plenty of smart ways to save money at Whole Foods, and now you can add another one: be an Amazon Prime member. Starting today in Florida, Whole Foods is offering lots of discounts to Amazon Prime members, and they’ll be rolling out nationwide soon.

According to Amazon’s press release, “Prime members can now get an additional 10 percent off sale items, typically hundreds of products throughout the store, plus weekly deep discounts on select best-selling items.”

Specific offers will change each week, but think $10 off per pound of wild-caught halibut steaks, a full pound of organic strawberries for just $2.99, a buy-one-get-one-free deal on cases of the Whole Foods 365 store brand sparkling water, 2 bags of KIND granola for $6, and 50% off cold brew coffee at the stores’ Allegro coffee bars.

While these discounts for Amazon Prime members are currently only available at Whole Foods stores in Florida, the deals “ will expand to all Whole Foods Market and Whole Foods Market 365 stores nationwide starting this summer .”

In the meanwhile, if you’re an Amazon Prime member in certain other locations (like Denver, Sacramento, San Diego, Los Angeles, Austin, and Dallas), you can currently get free 2-hour delivery from Whole Foods when you shop through Prime Now. And if you’re in San Francisco, you can even get booze included in your Whole Foods Prime Now delivery! Back when this perk was first launched, Whole Foods founder and CEO John Mackey said of the partnership with Amazon, “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Clearly, things just keep getting better. Of course, you still have to pay a yearly Prime membership fee (currently $119), but if you shop a lot at Whole Foods, or plan to thanks to this development, the grocery savings could definitely help offset that cost.

While the price—and other issues like geographical location and reliable, easy access to technology—will remain prohibitive to some consumers who might like to eat more organic, responsibly farmed, healthy food at lower prices, this is definitely a welcome development for many.

In the words of Amazon Prime’s Vice President, Cem Sibay: “This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices. Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more.”


Here's the full release:

Amazon and Whole Foods Market today announced that Amazon's acquisition of Whole Foods Market will close on Monday, August 28, 2017, and the two companies will together pursue the vision of making Whole Foods Market's high-quality, natural and organic food affordable for everyone. As a down payment on that vision, Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come.

In addition, Amazon and Whole Foods Market technology teams will begin to integrate Amazon Prime into the Whole Foods Market point-of-sale system, and when this work is complete, Prime members will receive special savings and in-store benefits. The two companies will invent in additional areas over time, including in merchandising and logistics, to enable lower prices for Whole Foods Market customers.

"We're determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality — we will lower prices without compromising Whole Foods Market's long-held commitment to the highest standards," said Jeff Wilke, CEO of AmazonWorldwide Consumer. "To get started, we're going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more. And this is just the beginning — we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we're thrilled to get started."

"It's been our mission for 39 years at Whole Foods Market to bring the highest quality food to our customers," said John Mackey, Whole Foods Market co-founder and CEO. "By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission and reach more people with Whole Foods Market's high-quality, natural and organic food. As part of our commitment to quality, we'll continue to expand our efforts to support and promote local products and suppliers. We can't wait to start showing customers what's possible when Whole Foods Market and Amazon innovate together."

Here's what will be new in Whole Foods Market stores on Monday and what customers can expect over time as the two companies integrate:

  • Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come. Customers will enjoy lower prices on products like Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and much more.
  • In the future, after certain technical integration work is complete, Amazon Prime will become Whole Foods Market's customer rewards program, providing Prime members with special savings and other in-store benefits.
  • Whole Foods Market's healthy and high-quality private label products—including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch—will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.
  • Amazon Lockers will be available in select Whole Foods Market stores. Customers can have products shipped from Amazon.com to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.

This is just the beginning — Amazon and Whole Foods Market plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems.

Whole Foods Market will continue to grow its team and create jobs in local communities as it opens new stores, hires new team members, and expands its support of local farmers and artisans. The company will maintain operations under the Whole Foods Market brand, preserve its high standards and commitment to providing the finest natural and organic foods, and continue to source from trusted vendors and partners around the world. John Mackey will remain as CEO and Whole Foods Market's headquarters will stay in Austin, Texas.



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